The Race to Dubai is the is the new concept of the European Tour, aimed at attracting the best players from all over the world to participate in a lucrative season finale event. The arrangement with LeisureCorp sees the Dubai based company sponsor $173 million in a five-year commitment to the tour. Many have criticised the Fed-Ex Cup in America for its format and it is evident that the Race to Dubai will incorporate a much less complicated system that will prove more tangible for the supporters of the world’s elite golfers.
The European tour season will continue as per usual with the exception of the last event of the season. Now the top sixty ranked golfers from the monetary positions, will qualify for The Dubai World Championship instead of the traditional Volvo Masters, which has been replaced. The event will take place on the Greg Norman designed Earth Course at Jumeriah Golf Estates, Dubai, UAE from November 19-22 and carry a winner’s cheque for $1,666,660. In addition, there is a bonus pool once the final standings are determined. The top fifteen will receive compensation for their efforts throughout the season, with the winner pocketing a cool $2 million, the highly coveted Harry Vardon Trophy and a seven-year exemption to the European Tour.
The only additional stipulation imposed by the European Tour for those who qualify, is that they have played a minimum of twelve events on that particular tour season, an increase from the previous requirement of eleven events. The four majors and the three World Golf Championship events all count and this has ensured that golf’s biggest names have demonstrated their interest in participating. Rising stars Anthony Kim and Camillo Villegas are already confirmed, along with Australians, Adam Scott, Geoff Ogilvy and Robert Allenby as well as Fijian Vijay Singh.
The tie-up between LesiureCorp and the European Tour will run for five years with the option to extend the deal for a further five years. The deal also includes funding for the European Tours Physio truck, significant support for selected European Tour events and the construction of a new European headquarters for the tour at Jumeriah Estates. Dubai is a massively important and growing hub, with outstanding air links to all locations worldwide and provides a central meeting place for sponsors and promoters from all tournaments on The European Tour International Schedule.
While some concern has been expressed on the current credit crunch negatively affecting property sales globally and therefore hindering LeisureCorps business model, CEO David Spencer has confirmed the Race to Dubai is not dependent on future property sales outlining that “it is built on our plans on existing business”.
The Race to Dubai is an exciting step forward for the European Tour and offers the security of a main sponsor for the coming five years. Commissioner George O’Grady will now hope the new format will provide an exciting climax to a clearly strengthening tour. Its growing global appeal and willingness to move beyond the traditional boundaries, could see it compete with the Fed Ex Cup, forcing the US PGA Tour into a further re-think.
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